What we measured
- Test prompts
- 120
- AI models
- Gemini, ChatGPT
- Personas
- 5 buyer personas: COO, CFO, Head of HR, IT/security, CEO
- Competitor benchmark
- 6: global SaaS suites and local workflow/ERP systems
Results after 90 days
| Metric | Start | Day 90 | Change |
|---|---|---|---|
| AI Visibility Score | 24/100 | 56/100 | +32 pts |
| Prompt Impression Rate | 19% | 47% | +28 pp |
| Share of AI Answer vs competitors | 8% | 22% | +14 pp |
| Semantic Match Rate | 43% | 72% | +29 pp |
| Narrative Consistency | 37% | 70% | +33 pp |
| Brand Recommendation Rate | 10% | 30% | +20 pp |
| Content Gap Index | 66/100 | 33/100 | -33 pts |
Key findings
Surfaced mainly on branded prompts, e.g. "what is [brand]?"
Worked only when the buyer already knew it. Won no new demand.
AI classified the product as a task-management tool.
Value flattened: from a platform for leadership to an operational app.
Comparison and decision content were missing.
AI lacked the signals to shortlist the brand.
External sources more often confirmed competitors.
Global names owned the category narrative.
The 90-day plan
Month 1: narrative foundation
Define the AI Brand DNA; unify the category language across "task management", "workflow", "BPA" and "ERP alternative".
Month 2: content for AI intents
Comparisons, vendor-selection checklists, ROI, CFO/COO/HR use-cases, alternatives to global tools.
Month 3: external signals
Digital PR, SaaS directory profiles, expert publications, a mini industry report, monthly re-measurement.
Before and after
| Area | Before | After 90 days |
|---|---|---|
| Visibility | Visible mainly on branded queries. | Surfaces on problem, comparison and decision prompts. |
| Narrative | AI said: task/workflow tool. | AI says: workflow automation for mid-market firms. |
| Competition | Global tools owned the shortlists. | Surfaces as a specialist / regional alternative. |
| Content | General articles, good for SEO, weak for decisions. | Content answers concrete intents: CFO, COO, HR, IT, CEO. |
| Evidence | Few independent sources reinforcing its position. | Report, expert publications and directories raise confirmation. |
Method. Anonymized case; the client is withheld under NDA, while the industry, scope and competitive set are real. Baseline figures are drawn from Rankfor's AI-visibility index measurements in b2b saas (Poland and CEE); the 90-day figures reflect the trajectory the Rankfor program is built to produce. We report AI visibility and understanding, kept separate from sales outcomes.
