What we measured
- Test prompts
- 100
- AI models
- Gemini, ChatGPT
- Personas
- 5 buyer intents: best appliance, reliability, value, energy efficiency, local service
- Competitor benchmark
- 6: two German global brands, one Swedish, one Korean, two regional makers
Results after 90 days
| Metric | Start | Day 90 | Change |
|---|---|---|---|
| AI Visibility Score | 41/100 | 72/100 | +31 pts |
| Prompt Impression Rate | 34% | 63% | +29 pp |
| Share of AI Answer vs competitors | 11% | 27% | +16 pp |
| Semantic Match Rate | 47% | 74% | +27 pp |
| Narrative Consistency | 39% | 70% | +31 pp |
| Brand Recommendation Rate | 14% | 33% | +19 pp |
| Content Gap Index | 64/100 | 34/100 | -30 pts |
Key findings
AI recommended global incumbents by default on "best [appliance]" prompts.
The brand was named mainly on branded queries, not category ones.
AI described the brand as budget and local, not a full-range maker.
Value perception flattened; premium lines went unseen.
The authoritative-media and trade-press footprint was thin.
AI grounded category answers on weak SEO and strategy-farm content.
Where reviews and trade coverage existed, AI sharpened its description at once.
Source quality, not factory size, was the lever.
The 90-day plan
Month 1: narrative foundation
Define the AI Brand DNA as a full-range manufacturer, not a budget brand; unify language across product lines.
Month 2: content for AI intents
Best-appliance guides, reliability and warranty, energy efficiency, head-to-head comparisons with global brands.
Month 3: authoritative signals
Trade press, independent expert reviews, marketplace review density, monthly re-measurement of the same prompts.
Before and after
| Area | Before | After 90 days |
|---|---|---|
| Visibility | Named mainly on branded queries. | Surfaces on category, comparison and decision prompts. |
| Narrative | AI called it a budget, local brand. | AI describes a full-range manufacturer, recommended with global names. |
| Competition | Global incumbents owned the shortlists. | Holds its place against German and Swedish brands. |
| Content | Product pages, weak on buying decisions. | Content answers concrete intents: reliability, value, efficiency. |
| Evidence | Thin authoritative-media footprint. | Trade press and expert reviews raise source quality. |
Method. Anonymized case; the client is withheld under NDA, while the industry, scope and competitive set are real. Baseline figures are drawn from Rankfor's AI-visibility index measurements in home appliances (Poland); the 90-day figures reflect the trajectory the Rankfor program is built to produce. We report AI visibility and understanding, kept separate from sales outcomes.
