Every AI answer starts with searches you never see.
Watch the exact trail AI runs before it names a brand, on a real category. Then run it on yours.
See it on a real category
Pick one and play the whole trail, right here — the same deck we send after a live run.
Where AI gets the story
AI forms its opinion mostly on websites you do not control. Reviews and independent sources outweigh your own pages.
- Your own pages42%
- Review sites24%
- Independent & press35%
Where the brands land
Three firms cleared every check and became the answer.If yours is not one of them, the buyer never hears your name.
FAQ
What is an Answer Trail?
An Answer Trail is a recording of the searches an AI assistant runs before it answers a buyer question, the sources it reads, and the brands it recommends. It shows why some brands become the answer while others are never mentioned.
Which AI engines do you test?
We run the question through the assistants your buyers use, starting with Gemini and ChatGPT. Each engine searches differently, so a brand can be the answer in one and invisible in another.
Is this different from SEO rank tracking?
Yes. SEO rank tracking measures where your page sits on a results list. An Answer Trail measures whether the AI names and recommends your brand in its answer, which runs on cited sources and reputation, not on page position.
What do Recommended and Invisible mean?
They describe where your brand lands once the AI has checked its sources. Recommended means the AI names you and the sources back it up. Mentioned, not backed means you came up but the check did not hold. Invisible means the AI never surfaced you at all.
How do I get an Answer Trail for my brand?
Book a short demo. We run your buyer question live, map every search the AI makes, and show you whether your brand survives, on a private link you can share with your team.
Do you use my data to train AI?
No. We run public AI assistants over public questions and record what they return. We do not train models on your data, and the trail we send you stays private to you.
Own the answer, not just the ranking.
See whether AI recommends your brand, on a real Answer Trail. Book a live demo.