Brand Context. Your brand information in one place, for on-brand content

Works across
How it works
Specify brand facts, product and service descriptions, sales contacts and brand voice in one place to create more accurate, valuable and on-brand content.
Add your brand facts
Specify your brand facts, product and service descriptions, sales contacts, brand voice, locations, target audiences, competitors and brand variations. We pre-fill it from your website; you review and add what's missing.
- Pre-filled from your website
- Brand facts and products & services
- Sales contacts and brand voice
- Locations and target audiences
- Competitors and brand variations
One source of truth
All your brand information lands in one place, where your team can manage it and assign it to each target audience.
- All brand information in one place
- Easy to manage and keep up to date
- Assigned to each target audience
Guides all generated content
Every article, guide, comparison page, brief and ad is written from your Brand Context, so it is more accurate, valuable and on-brand.
- More accurate content
- Valuable and on-brand
- Used by every other Rankfor feature
What Brand Context solves
AI fills the gaps itself
Missing facts get replaced with guesses.
Scattered information
Your facts live in a dozen places.
Inconsistent descriptions
Each model tells a different story.
Hard to brief content
Every writer starts from zero.
“It was absolutely insightful and... it's a useful tool.”
More in Content Production & Publishing
- Content ProductionAI-optimized content pieces you can generate each month
- AI Native AdsPlace sponsored content in context for AI discovery
- Off-site MediaPublish on third-party sites that AI models cite
- AI Content LayerAn AI-readable copy of your website that AI bots can easily reach and show in AI chats
- Persona Gap FillerFind questions your buyer personas ask where you are missing
- Content FitterAdapt your existing website content so AI can understand and cite it
FAQ
Can't find your answer? We're happy to help.
What goes into Brand Context?
Your brand facts, product and service descriptions, sales contacts, brand voice, locations, target audiences, competitors and brand variations, in one place.
How does it improve content?
All generated content is written from your Brand Context, so it is more accurate, valuable and on-brand.
Do I need to fill it in manually?
No. We pre-fill it from your website; you review and add what's missing.
Can I use different information for different audiences?
Yes. You can manage your brand information and assign it to each target audience, so content for every audience uses the right context.
How does it connect to other features?
Brand Context guides all generated content in Content Production, so it is more accurate, valuable and on-brand.





