Persona Gap Filler. Close the gaps your buyers can see
Works across
How it works
Find questions your buyer target audiences ask where you are missing.
Gaps per persona
See where you are missing from AI answers for each buyer target audience you track.
- Opportunity questions by persona
- Topics with the biggest gaps
- Competitors who appear instead
persona-gap-filler/step-1Turn gaps into content
Each gap or opportunity question becomes a content brief aimed at that persona, using the Brand Context assigned to it.
- Briefs from real questions
- Written for the right audience
- Uses the persona's Brand Context
persona-gap-filler/step-2Check the gap closes
Follow whether you start appearing for those questions after publishing.
- Market Share per persona
- Historical trend
persona-gap-filler/step-3
What Persona Gap Filler solves
One message for everyone
Different buyers ask different questions.
Hidden gaps
You don't see where specific buyers miss you.
Generic content
Content isn't aimed at a clear persona.
No follow-up
Nobody checks if the gap was closed.
“It's good to have cooperation with you guys who know better than us.”
More in Content Production & Publishing
- Content ProductionAI-optimized content pieces you can generate each month
- Brand ContextAll your brand information in one place, for accurate, on-brand content
- AI Native AdsPlace sponsored content in context for AI discovery
- Off-site MediaPublish on third-party sites that AI models cite
- AI Content LayerAn AI-readable copy of your website that AI bots can easily reach and show in AI chats
- Content FitterAdapt your existing website content so AI can understand and cite it
FAQ
Can't find your answer? We're happy to help.
What is Persona Gap Filler?
A feature that finds questions your buyer target audiences ask where you are missing.
Which plans include it?
Every plan: Marketer, Strategist and Enterprise.
Where do personas come from?
From your Custom Personas - 3 on Marketer, 6 on Strategist, custom on Enterprise. We also suggest personas based on your website.
Does it create content too?
Yes. It turns gaps into briefs, and Content Production creates ready-to-publish content from them.
