Market Share Score. Know your Market Share of every AI answer
Works across
How it works
Your share of AI answers compared with competitors.
One score for your position
See what share of AI answers in your category mention your brand, versus each competitor.
- Share per model
- Share per topic
- Competitor ranking
market-share/step-1Follow it over time
Watch the score move as you publish content and as competitors change their strategy.
- Daily data
- Trend over time
market-share/step-2Find where to win
Drill down to the topics and prompts where competitors take the biggest share, and get opportunities to create content that wins back your Market Share.
- Weakest topics
- Prompts lost to competitors
- Content opportunities to win Market Share
market-share/step-3
What Market Share Score solves
No single number
Visibility data is hard to summarise for management.
Competitors unclear
You don't know who AI prefers, or by how much.
Hard to set goals
Without a baseline you can't set targets.
Wins go unnoticed
Progress is invisible without a comparable score.
“This goes to a whole different level of granularity.”
More in AI Visibility & Measurement
FAQ
Can't find your answer? We're happy to help.
What is Market Share Score?
Your share of AI answers compared with competitors, across the prompts you track.
Which plans include it?
Every plan: Marketer, Strategist and Enterprise.
Which competitors are included?
The brands that appear in AI answers for your tracked prompts.
How often is it updated?
Tracked prompts are re-run daily, so the score follows daily data. On the Marketer tier each prompt runs once per day; on the Strategist tier it can run up to 3 times, which gives more data and a more reliable score.
Can I measure my brand's impressions in AI answers?
Yes. Market Share Score shows how often AI answers mention and recommend your brand compared with competitors - the AI equivalent of impressions. The Bot traffic Measurement Pixel adds AI-bot requests and visits from AI answers.
