Competitor Analysis. Know why AI recommends your competitors
Works across
How it works
See how AI describes and recommends your competitors.
Who AI recommends
For every tracked prompt, see which competitors appear and in what position.
- Competitors per prompt
- Position in the answer
- Market Share
competitor-analysis/step-1How AI describes them
Compare the descriptions and claims AI uses for each brand.
- Strengths AI mentions
- Claims and proof points
- Your brand side by side
competitor-analysis/step-2Where they win
Find the topics and sources where competitors are ahead, and get opportunities to create content that wins back your Market Share.
- Topics lost to competitors
- Sources citing competitors
- Content opportunities to win Market Share
competitor-analysis/step-3
What Competitor Analysis solves
Guesswork
You assume who your AI competitors are.
New rivals
Unexpected brands appear in AI answers.
Unknown reasons
You don't know why they are preferred.
Slow reaction
Changes are noticed months later.
“I think it will be quite a useful tool for us in terms of visibility…”
More in Analytics & Insights
- Custom PersonasDefine your target audiences to get matching gaps, prompts and more accurate content for each audience
- Citation TrackingSee which sources AI models cite when answering about your market
- Historical DataTrack how your Market Share changes over time
- Location AnalyticsCompare your Market Share across different locations
- AI Direct SalesInclude your sales team in AI answers for a shorter sales cycle
FAQ
Can't find your answer? We're happy to help.
Which plans include it?
Every plan: Marketer, Strategist and Enterprise.
Do I choose the competitors?
Both. We find the brands that appear in AI answers for your tracked prompts, and you can add your own competitors in Brand Context.
Can I see competitor sources?
Yes. Citation tracking shows which sources AI uses for each brand.
How does this connect to Market Share?
Market Share Score summarises your position versus competitors in one number.
