Feature

Historical Data. See how your Market Share changes over time

Included in
  • Marketer
  • Strategist
  • Enterprise
See pricing
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Works across

How it works

Track how your Market Share changes over time.

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  1. Every run is kept

    Daily results are stored, so nothing is lost when answers change.

    • Daily history
    • All tracked models
    • All buyer prompts and locations
    historical-data/step-1

  2. Compare periods

    Compare any two periods to see how your Market Share improved or dropped.

    • Period-over-period
    • Per model, prompt and persona
    • Competitor trends
    historical-data/step-2

  3. Connect cause and effect

    Match changes with content you published and campaigns you ran.

    • Content timeline
    • Before / after
    • Evidence for reporting
    historical-data/step-3
The problem

What Historical Data solves

  1. Snapshots mislead

    One day's answer doesn't show the trend.

  2. Lost history

    Without data you can't explain changes.

  3. Hard to prove impact

    Progress needs a baseline.

  4. Model updates

    Model changes shift answers overnight.

“This goes to a whole different level of granularity.”
Jens SundellCEO, Kaksio Labs, Finland

More in Analytics & Insights

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FAQ

Can't find your answer? We're happy to help.

Which plans include it?

Every plan: Marketer, Strategist and Enterprise.

How often is data collected?

Tracked prompts are re-run daily. On the Marketer tier each prompt runs once per day; on the Strategist tier it can run up to 3 times, which gives more data and more reliable trends.

Can I compare periods?

Yes. Compare your Market Share in any two periods across models, prompts and competitors.

Is history used in reports?

Yes. Reports use historical data to show trends.

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