Custom Personas. Your target audiences, defined by you
Works across
How it works
Define your target audiences to get matching gaps, prompts and more accurate content for each audience.
Define your target audiences
Create target audiences based on role, needs and market.
- 3 personas on Marketer
- 6 personas on Strategist
- Custom on Enterprise
Context per audience
Each persona has brand context assigned specifically to that target audience, so content production is focused on it. Based on personas, we also suggest prompts.
- Brand context assigned to each target audience
- Prompt suggestions per persona
- Focused content for each target
Use them everywhere
Personas decide which Brand Context is used for each audience and guide prompt suggestions and Content Production.
- Persona-based briefs
- Targeted content
- Right brand context per audience
What Custom Personas solves
Averages hide the truth
One overall score hides differences between buyers.
Wrong audience
Content speaks to nobody in particular.
Different answers
AI answers change with who is asking.
Unclear priorities
You don't know which buyer to focus on.
“So much valuable information. … I feel it's a great platform.”
More in Analytics & Insights
- Competitor AnalysisSee how AI describes and recommends your competitors
- Citation TrackingSee which sources AI models cite when answering about your market
- Historical DataTrack how your Market Share changes over time
- Location AnalyticsCompare your Market Share across different locations
- AI Direct SalesInclude your sales team in AI answers for a shorter sales cycle
FAQ
Can't find your answer? We're happy to help.
What is a Custom Persona?
A target audience you define. It decides which context is used and which gaps and prompts we suggest for that audience.
How many personas can I create?
3 on Marketer, 6 on Strategist, custom on Enterprise.
Can I change personas later?
Yes. You can update personas as your target audience changes.
Where are personas used?
In Content Production, where each persona brings its own brand context, and in prompt suggestions.
Do I have to create personas from scratch?
No. We suggest personas based on your website, so you can choose the ones that fit and adjust them.
Can I track AI search results per persona?
Yes. Based on each Custom Persona we suggest the prompts that target audience asks, so you can track how AI answers them, see your Market Share per persona and create focused content for each audience.
